I'm Ieva, a product designer born and raised in Latvia with a hint of Norway in it, currently living in Jacksonville, USA 🌏

I am curious and experimental designer with solid 3 years of experience designing B2B, B2C SaaS and subscription based web platforms for startups and established brand names. Through design, I help organisations solve problems by developing a deeper understanding of their users and empowering teams to make better decisions.

I'm skilled in designing end-to-end experiences that bridge the gap between concept and reality, thinking creatively to solve complex problems, and building trusted relationships.

Outside of my 9-5, you can find me trying out new knitting patterns, searching for cool plants to grow, and enjoying long nature walks either around the area or traveling for longer trip. 🛫

picture of ieva ferdman

My skills

Prototyping

High and Low fidelity mockups on paper, with Figma, Miro, Visual Studio Code and Photoshop.

UX and Documentation

Customer Survey Analysis, User Interviews, Metrics (Amplitude and other metric sites), Wireframes, Sitemaps, Prototypes, User Flows, Personas, A/B testing and User Testing.

Collaborating with Dev Team

Working together with the dev team to make sure we all collaborate in the discovery phase so that they can also have a part helping shape it.

Download My Resume